Mobile-First Web Design: Why Local Businesses Can No Longer Wait

Website redesigns used to take months. Discovery calls, wireframe approvals, three rounds of revisions, and a launch date that kept sliding. Newer agencies have compressed that timeline to 14 days for most local business sites without cutting corners on quality.

The data reinforces the urgency: businesses that blog receive 55 percent more website visitors than those that do not.

Accessibility compliance is not optional. The ADA applies to business websites, and lawsuits against small businesses for inaccessible sites have increased year over year. Proper heading structure, alt text, keyboard navigation, and color contrast are the starting points.

Custom photography makes a measurable difference. Businesses that use real photos of their team, location, and work product on their website see higher engagement than those that rely on stock images. Customers can tell the difference.

Sioux Falls-based LocalSurge combines web design, SEO, and AI automation to help local businesses attract and convert more customers online.

The cost of a website varies based on complexity, but local businesses should expect to invest between $2,000 and $10,000 for a professional site that includes responsive design, basic SEO, and conversion-focused layouts. Anything below that range typically produces a site that looks like a template.

Page speed optimization starts with image compression, lazy loading, and clean code. A website built on a bloated page builder with 40 plugins will never match the performance of a cleanly coded site built for speed.

LocalSurge offers free consultations for local businesses looking to evaluate their website, SEO, and online reputation.

Writing Fees

I’m happy to write your content for you if you don’t have the time or the skills. But I don’t come cheap. I prefer that you write your own content if at all possible honestly.

If you’ve read any of the FAQs and clicked on any of the example articles on my site list, you’ll see that the content quality really doesn’t have to be journalistic. It does have to be grammatically correct, written by a native English speaker, and can’t have any spelling errors.

Given all that, I charge $50 per post (in addition to any consulting/ administrative fees), and I require the following to get started:

  1. A link to an already published article that I can rewrite
  2. A deposit of $25
  3. Your exact link and anchor text. If you ask me to come up with something, you probably won’t like what I come up with because I’m feisty like that.
  4. Articles will be a minimum of 400 words, and will go up to 1000 words if the site requires it.
  5. Any article I write will publish guaranteed or your money back.

So you want to publish an article

You provide your own content. You can include 1 dofollow link per article

Sites in red font are nofollow.

Links are permanent. Click on a site name to see an example article.

A few sites require more than the typical 500 word minimum.

Those are:

ValueWalk, WashingtonPost, ADA, TweakYourBiz, Social Media Explorer

The above sites require 800-1000 words, and will only link to blog post links.

So you want a discount

If you want discounts, you have 2 options:

1. Order 10+ articles first. Then you can have 20% off the listed price. This only applies to full articles.

2. Pass this 6 minute grammar test, and email the resulting score to test@agree.net. If you get a C1 or C2, you can also have 20% off.

Subscriptions are only available to clients who can write at C1 or C2. And they must order at least 3 articles and pay for them to even be considered for a subscription.

Subscriptions are a flat monthly fee, negotiated directly with me, for access to publish on all the Tork Media sites via direct logins.

What are link inserts?

Link inserts specifically mean that you want to insert a link into an already published existing piece of content on any given site.

This is different than simply including your link in an article prior to publishing it.

NOT allowed on the following sites: TweakYourBiz, MyTrendingStories, WashingtonPost, ADA, ValueWalk. Inserts are allowed in previously published articles on the other sites, for 1/2 of the listed price.

Banned Topics

This is a general list of banned topics that we don’t work with or write about unless with express written permission:

1)      Gambling, casino, betting

2)      Mortgage, pay day, cash, short-term or long-term loans (The black font sites do allow these topics)

3)      Weapons

4)      Escorts, or anything sexual in nature, including dating sites

5)      E-cigs, vaping, kratom

6)      Impotence / ED, STDs

7)      Radical or political opinions/views

8)      Radical religious opinions/views

9)      illegal/”grey area” content like unlocking an iPhone, hacks, cracks and other illegal means to bypass a game’s restrictions.

10)   Alcohol and Cannabis/Weed (the black font sites allow CBD/Cannabis, Alcohol addiction topics)

11)   MLM

12)   Medical procedure topics (the black font sites allow these topics)

13)   All diet systems (the black font sites allow these topics)

14) Essay/Paper Writing services

Announcement- New Partnership with The B2B Marketing Expo California 2019

We are excited to announce the partnership between Tork Media and the B2B Marketing Expo California for 2019 – we hope that the partnership will highlight the roles content marketing and PR play in building your business and brand.

The B2B Marketing Expo California is the premier business and marketing event of the year, taking place October 2nd & 3rd at the Los Angeles Convention Center. Make sure not to miss out! Here, you’ll be able to:

  • Learn innovative strategies and concepts through the incredible KeyNote sessions delivered by global leaders including Nike, Microsoft, Google, Social Chain, PWC, Wall Street Journal and more!
  • Expand your network by meeting face-to-face with over 10,000 other ambitious marketers and 300 of the world’s leading suppliers in marketing, branding, and business development for all your professional needs!
  • Get “hands-on” with over 200 educational masterclasses delivered by the likes of Shutterstock and the SoCal B2B Chapter of the ANA – you will learn how to utilize the latest tech and innovations for your business strategy from the best in the industry!

As you know, we at Tork Media pride ourselves on using PR and content marketing to take businesses to the next level, helping them establish themselves as authorities in their industry and getting their content out on as many platforms as possible. The B2B Marketing Expo California encompasses those key tenets, bringing together marketers and business owners to discover various forms of marketing, including PR and content marketing, that they can begin incorporating into their marketing strategies.

Speaking on our partnership with the B2B Marketing Expo California, their Marketing Director Milen Guergov says, “A big part of the marketing for this event has been the content marketing and PR work that has gone into it. The results those efforts have produced have been tremendous. We hope that people attending the event who may not be currently using content marketing or PR in their marketing efforts realize how crucial those are and take advantage of the environment of the expo to dial those factors in.”

We look forward to participating in the B2B Marketing Expo California and hope to see you there. 
If you would like to find out more about the B2B Marketing Expo California, please take a look here. If you would like to register for a FREE ticket for The B2B Marketing Expo California, you can do so here.

The Big Secret to LinkedIn Lead Generation

I’m going to spill the beans.

And I’m going to probably make some money doing it.

You see, I found a really neat way to send 1,000s of targeted, dynamic LinkedIn messages to people who aren’t my connections. Nor do I have a LinkedIn Premium account.

If you’re one of those people that consider this tactic spam, then that’s fine. Stop reading.

If you’re one of those people that like to generate 100% qualified leads on a daily basis from LinkedIn, keep reading.

Here it is, the big secret….

You can send around 100 messages PER DAY to people that are members of your same groups on LinkedIn.

And no, this is actually not spam. LinkedIn clearly provides the option for anyone to check a radio button in their group settings to either allow this feature or not.

Most people however don’t bother with it. Hence, 100’s of direct messages, delivered by LinkedIn, sent directly to targeted group members.

Let’s Take This a Step Further

I know you don’t have time to copy and paste messages to people all day long. You have a business to run. You have other things to do. And well you should.

You could probably hire some intern or VA to do this for you. But that cost adds up and never goes away.

There’s an easier, faster, more dynamic way to go about it.

Automating LinkedIn

Let me tell you a story. In July of this year, I found a LinkedIn automation software that looked really promising (if you want to skip all this and get right into the software and how it works, go here)

I bought a license, and started to play around with it. Without even knowing what I was doing, I generated a few thousand dollars in actual revenue in the first 30 days. That equates to about 50 leads, 5 of which turned into sales for me.

I’m not a salesman, but I do a pretty good job in the copywriting department. That’s all it took. I figured out what kind of messages to send, and to whom, and now I just turn on this software every morning and come back later in the afternoon with a few leads to respond to.

You know how when you eat something really amazing, you just want to tell all your FB and Twitter friends about it? I wanted to test this software on a few of my friends’ businesses as well. So I got a few buddies to buy the software, and helped them setup their messages and targeting.

Lo and behold, they started getting leads and sales too!

After some trial and error, I’m finally ready to open up this system that I’ve developed (I call it the Torked Leads system…. corny right?)

Anyway, you should at least learn about the software even if you don’t want to use my specific system for using it. So here it is, enjoy!

4 Questions to Ask Before Launching Your Brand on Snapchat

This article originally appeared here

Snapchat users send more than 400 million disappearing “Snaps” per day, making it the most popular photo sharing service in the world. Although the company has remained silent about the exact number of users it has, nobody doubts its popularity, especially withthe coveted group of 18-29 year-olds. It’s a highly personal and direct medium, as Snaps feel more like text messages than widely broadcasted shared posts that appear on other social media networks.

It’s no surprise, then, that brands have attempted to get in on the action. With the introduction of Snapchat Stories—a months-old feature that allows the photos and videos shared via Snapchat to live for a full 24 hours before disappearing—using the app has started to make a bit more sense for brands, whose Snaps now have more staying power.

Brands like the HBO TV series Girls, the New Orleans Saints, Acura and Taco Bell all use Snapchat to tell their unique stories. The stars of Girls recently used Snapchat to give a sneak peek at the premiere of their latest season, while the Saints’ account tells candid, compelling stories that would never make it into a game-day broadcast. Acura used the app to show a sneak preview of a new prototype, while Taco Bell has used the platform to announce the return of a popular menu item.

But Snapchat isn’t for every brand. Questions remain about the ROI for brands using the app, as it has no built-in engagement metrics such as retweets, followers or likes. Not to mention, the accounts of close to 5 million users were compromised in late 2013.

Should your brand be on Snapchat? Here are some questions to ask when thinking about crafting a strategy for Snapchat, courtesy of Amy Schoenberger of Cone Communications:

  • Who are you? Personify your brand. What is your point of view, and what can you say that no other brands can say?
  • Who are you trying to reach? Define your target consumer as more than a gender and age range. What are their habits, likes, dislikes, needs and wants? Look at the latest eMarketer report and find out what motivates your consumer.
  • Where are your consumers most active? Do they check Twitter or Facebook first when they wake up in the morning? How are they receiving information? Are they OK with fleeting messaging, or are they looking for deeper engagement?
  • Do you have the right team in place to set yourself up for success? Marketing roles are going to shift completely, and we will see more of an investment in people with highly specialized skillsets. For Snapchat, you’ll need someone who has photography or visual editing skills. Do you have enough manpower to manage the platform?